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From: "Derek Robins" <D.J.Robins@admin.warwick.ac.uk>
Organization: University of Warwick, CV4 7AL, UK
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Subject: Ultimatum production
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Britdisc,
Roger challenged anybody to argue sensibly against a two tier
fee, depending on whether you wanted a printed copy of
Ultimatum to be sent or not.
Here are some sensible (but not necessarily compelling)
arguments.
In terms of publishing costs you would only cut costs
proportionately to numbers of copies if you photocopy the
newsletter. If it is being printed, which is far better quality, there
is a large set up cost and the marginal cost per copy is relatively
small. This was my experience when Sam Neilson and I
produced Ultimatum 5 years ago.
In terms of saving trees, a printed newsletter will be double sided,
people printing hard copy on their printer will produce single
sided, so it depends how many people choose to print their
electronic version.
Lastly, extra admin could be created as people opt initially for
electronic version then find that they can't read acrobat files so
want to change. Some will pester the publisher to produce
different formats, acrobat version 1.1.2.b, MS-Word, etc.
Like I said these may not be compelling arguments, but I hope
they meet Roger's challenge of being sensible. If not I shall have
my flame-proof jacket ready to put on!
Del
Roger Thomson wrote...
> People have suggested that this should be done through the web, others have
> rightly countered that this would disenfranchise those without web access.
>
> How about an affiliation fee which reflects the cost of your affiliation?
>
> One of the main costs highlighted has been posting a newsletter to your
> door. We could therefore have a £25 fee for those requesting a newsletter
> and £20 (or less depending on the postal and administration costs) for those
> accessing the newsletter via a website. People with limited bandwidth could
> be emailed an Acrobat pdf file to peruse at their leisure, print off,
> photocopy and distribute at will (good promotional tool I would have thought
> - they can give copies to friends/relatives, especailly when there's a
> photo/mention of them).
>
> Such a tiered structure would raise initial setup costs slightly as there
> would be two types of member, but that would quickly be recouped through
> saved printing, postage and stamp-licking costs and therefore merits serious
> consideration. If anybody can argue sensibly against such an approach,
> please do.
>
> Best of all, IT SAVES TREES!
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Derek Robins | | D.J.Robins@admin.warwick.ac.uk
Finance Office | | Tel 01203 522710
University of Warwick | | Fax 01203 572645
Coventry CV4 7AL | | Home 01926 864136
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